A study on digital marketing and its impact on revenue generation in Corona Time

 A study on digital marketing and its impact on revenue generation in Corona Time

How the coronavirus is driving new changes in digital marketing 

Coronavirus lockdown has halted many business processes starting from manufacturing, supply chain to logistics, and marketing.  

Some businesses have closed or paused their digital marketing activities temporarily, citing the health concerns of their employees. If you are on that side, what you will have in the end is drastically decreased online traffic, sales, engagement, conversation, and pushed down search ranking. 

Digital marketing is not a quick-fix solution to gain momentum. It does not give you visibility overnight. If you are using digital marketing techniques such as search engine optimization (SEO) or social media marketing (SMM) – I believe you are already aware that your implementations take three to four months’ time to give results. 

So, if you choose to stop working on digital marketing, you would see a severe downfall after a quarter or so. A study on digital marketing and its impact on revenue generation in Corona Time 

The solution

This is a difficult time for us all. You as an employer will need to keep your workers motivated in order to ensure that the work does not gets delayed or stopped. Asking to work from home will be a great support for your employees, as well as for your digital marketing. 

But the most important question here is, what strategies should digital marketers follow?  

Consumer behavior has changed drastically. We all see a different consumer today. As mentioned above, markets are closed, necessities are out of stock or being sold at 30% to 50% increased rates, buyers and their families are staying at home – some of which have lost their jobs and have limited sources of earning.  

This behavioral shift has changed the market scenarios as well. We have a completely different market to serve. 

With that said, we will need a different approach to marketing.